Description
Marketing Psychology Decoded, published by ZebraLearn and authored by Suvodip Sen, delves into the behavioral science behind why consumers buy. Designed for marketers, entrepreneurs, brand managers, and business students, the book translates complex psychological concepts into actionable marketing strategies.
Through visual frameworks, case studies, and practical examples, the book examines how cognitive biases, brand perception, and sensory cues shape purchasing decisions. It guides readers through the entire buyer journey—from initial brand awareness and purchasing triggers to post-purchase satisfaction and customer loyalty.
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